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Companies need a new streamlined, multicultural and technology-oriented approach. Digital Transformation is the new challenge.
In the second half of 2014 the Italian digital market began to reverse the negative trend started in 2009. Investment trends confirmed that the sector is moving towards new operational models.
Markets that had performed well in 2013 grew further in 2014: cloud computing, the IoT, e-commerce (+17%), web development and mobile apps. Spending in business analytics and security continued to grow; 3D printers and mobile payment did particularly well among segments at a first development phase.
Digital spending went up in the big spender sectors: manufacturing, banks and telecommunications. It dropped further in government bodies and in the distribution and consumer sectors, but web and social have become part of Italians’ daily life. Lombardy and Lazio are Italy’s digital market drivers.
Digital Growth: cross-function actions, enabling platforms, acceleration programmes
More than 75,400 Italian companies and over 456 thousand employees. Most businesses are small and medium size companies operating in the service sector in Northern Italy. Mobile, cloud, social, big data, IoT and internationalization will guide strategies
Assinform è l’Associazione nazionale delle principali Aziende di Information Technology operanti in Italia.
Con una consistente base associativa rappresenta un settore vitale per il nostro sistema Paese.
È il riferimento per le aziende italiane del settore, di ogni dimensione e specializzazione: dai produttori di software, sistemi e apparecchiature ai fornitori di soluzioni applicative e di reti, fino ai fornitori di servizi a valore aggiunto e contenuti connessi all’uso dell’Information Technology
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